22 Principles of Standards part 1

“It is a funny thing about life: If you refuse to accept anything but the best you very often get it.”
– W. Somerset Maughamcreate the life you want

What standards do you set for yourself? Have you even set any standards? If you are not happy with some aspect of your life perhaps its time to raise your standards and strive to live up to them everyday. Sometimes we need to take a moment and reevaluate the things that we have accepted in our lives. It is not an easy task but if you can commit to it; life will be much more enjoyable. In the next 2 blog posts we are going to look at the 22 principles of setting standards!

1. See things bigger than they are

Give yourself permission to dream, to grow as a person we have to believe everything is possible!

2.People see their own reality , therefore we have the power to change it

3. Permission to succeed Beyond Motivation and Positive Thinking

Great book for further reading: Permission to Succeed: Learn How and Why to Give Yourself “The fear of success, also known as        self-sabotage, paralyzes million of men and women from all walks of life, preventing them from fulfilling their dreams and achieving their goals. This book is the first to identify the condition that underlies, and actually produces, self-sabotage: success anorexia.”

4.Entrepreneurs with Emotional maturity learn to handle the ‘The stress and fear dynamics’

Read Using Emotional intelligence to progress towards your goals 3 blog series to help you master emotional intelligence.

5. Life is not about finding yourself, it’s about creating yourself

You are the one who is the single biggest influence in your journey! Stop waiting for the perfect time, create what you want! Read my blog post  what journey do you wish for yourself?

6. The 2mm shift can make the biggest difference

“I’ve often found that just by adjusting what you do and how you do it in a small way often reveals results that you would never have expected. Adjusting the way you stand, sit, think, the words you use, how you look at some one, a slight touch, how you respond all impact on how successful, confident, fulfilled you are and how meaningful your life becomes.” – Read the blog http://the2mmshift.blogspot.co.uk/ – great inspiration, small changes can make a big difference.

7. Emotional Mastery is the difference to Success Intelligence

8. Courage and certainty must come from within

9. Be willing to ‘serve others’ maintains the highest spiritual standard

10. Motivation gets you going – discipline keeps you growing


Why would you be a small business owner?


Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn’t come out of nowhere.

Paul Ryan

I’m a big fan of small business ownership. I think it’s the backbone of American innovation. But to be successful, you first have to have the courage to go for it.

Bill Rancic

Read more at Brainyquote 

Business women, why would you run your own business

600,000 new businesses are founded every year, even in this economic climate people still have the courage to go for it! That needs celebrating! What makes people leave the security of a monthly paycheck and go it alone? For some it’s not even a choice they were always going to work for themselves but for others it’s a huge leap of faith.

“I think the hallmark of a really good entrepreneur is that you’re not really going to build one specific company. The goal – at least the way I think about entrepreneurship – is you realize one day that you can’t really work for anyone else. You have to start your own thing. It almost doesn’t matter what that thing is.” – Max Levchin, Cofounder PayPal

The statistics for businesses to succeed aren’t great, it’s something like 8 out of 10 small businesses don’t make it past the first year. Small business owners believe they can beat the odds, otherwise they wouldn’t start! I think that shows huge strength of character and optimism so here are 5 reasons why you should be a small business owner!


1. You Can Find Your Own Work/Life Balance 

This can be the biggest reason to start your own business, if you want more flexibility in the hours you work running your own business can be the way to go.

2. You Can Challenge Yourself

Some people thrive on the routine of their job – performing the same tasks day after day. As an entrepreneur, you can bet that each day will be filled with new opportunities to challenge yourself, be creative and learn something new.

3. You Control Your Own Destiny

You may struggle to take orders from someone else, being in control of your own business gives the chance to make your own decisions, how to operate on a day-to-day basis and build a brand with your own ideals.

4. Follow your passion

When you run your own business its said that you can choose the 18 hours that you want to work!! But because its your passion it doesn’t feel like ‘work’. The journey of building a business can be as enjoyable as the destination.

5. Get to know your customers.

Small business owners have the opportunity to get to know their clients/customers. Around 80% of your business will come from existing clients, either repeat business or referral. Personalized attention is very much appreciated and remembered in the modern high-tech.

Why did you become a business owner?

Learn how to have a productive workday, everyday!

lifes journeyI am privileged to know and work with Jeff Roberti in NSA my health and nutrition business. His blog is full of inspiring articles and motivational tips I recommend you check it out! I wanted to share this article with you today because its easy to have a fun and productive day, everyday! To many people let others or negative events affect their day, take back control by following these tips!!

Originally posted on Jeff Roberti – “is an icon, both within the NSA company and in the world of network marketing. He earned his title as NSA’s #1 income earner his first year and has maintained the title for over 25 years.His distributorship now spans over 20 countries. Jeff’s story is often used by other distributors and companies to demonstrate the unlimited potential of network marketing. It is one of the most recognized and published stories in the history of the industry.”

10 Tricks for a Fabulous Workday

It takes just as much effort to have a wonderful day as it does to have a miserable one. Why not enjoy yourself?

Want to have the best workday ever?  Day after day?  It’s not as difficult as you think.

These 10 tweaks to your everyday behavior will virtually guarantee you a day that’s not just enjoyable but allows you to get more done than you ever thought possible.

1. Start with 15 minutes of positive input.

It’s easier to achieve and maintain a positive attitude if you have a “library” of positive thoughts in your head, so you can draw upon them if the day doesn’t go exactly as you’d prefer. Start each day by reading (or listening to) an inspirational book to ensure that you have just such a resource at hand.

2. Tie your work to your life’s goals.

Always remember that there’s a deeper reason why you go to work and why you chose your current role. Maybe it’s to support your family, to change the world in some way, to help your customers, to make a difference: Whatever the deeper motivation, remind yourself that this workday–today–is the opportunity to accomplish part of that deeper and more important goal.

3. Use your commute wisely.

Most people waste their commute time listening to the news or (worse, especially if they’re driving) making calls, texting, or answering emails. In fact, your commute time is the perfect time to get yourself pumped up for the day, and there’s no better way to do this than to listen to music that truly inspires you and gets you in the right mood. Don’t depend on a DJ: Make your own mixes!

4. Stick a smile on your face.

It’s likely, if you followed the first three steps, that you’ll already be smiling. If not, stick a smile on your face anyway.

It doesn’t matter if it feels fake: Research has shown that even the most forced of smiles genuinely reduces stress and makes you happier. Does this mean you should be grinning like the Joker in the Batman comics? Well, yes, if that’s the best you can do. But something a bit more relaxed might be less alarming to co-workers.

5. Express a positive mood.

When most people are asked social greetings–questions such as “How are you?” or “What’s up?”–they typically say something neutral (“I’m OK”) or negative, like “Hangin’ in there.” That kind of talk programs your brain for failure.

Instead, if anyone inquires, say something positive and enthusiastic, like: “Fantastic!” or “I’m having a wonderful day!” It’s true that there are some people whom this annoys–but these are people you should be avoiding anyway. (See No. 7, below.)

6. Do what’s important first.

Everybody complains about having too much to do, but few people do anything about it. As I explained in “The Surprising Secret of Time Management,” 20% of your activities are going to produce 80% of your results.  So do that 20% first, before you get to the 80% of your activities that is mostly wasted time. You’ll get more done, and you’ll get better results.

7. Avoid negative people.

If you’ve been following Steps 1 through 6, you’ll probably find that the most negative people in your orbit will be avoiding you, while the positive people will want to hang out with you and help you. Though it’s true you can’t avoid all the Debbie Downers, you can certainly find something else to do when they start grousing about stuff they won’t or can’t change.

8. Don’t work long hours.

Long hours are simply a bad idea. For one thing, as I have pointed out before: Long hours, after a short burst of productivity, actually make you less productive. But frankly, if you’ve followed Steps 1 through 7, you’ll be getting so much done that you won’t need to work those long hours.

9. Wind down and relax.

Once you’re done with the workday, fill the remainder of your hours with nonwork-related activities that bring you joy and help you relax. The analogy of “recharge your batteries” is valid. Failing to take time to relax and stop thinking about work guarantees that you’ll begin the next day with a “hangover” of resentment that will leach the joy out of what can, and should be, a positive work experience. overconcentration.

10. End your day with 15 minutes of gratitude.

As I pointed out in “The True Secret of Success,” exercising your “gratitude muscle” is the best way to make certain that you experience more success. Before you go to sleep, get out a tablet (paper or electric), and record everything that happened during the day about which you are (or could be) grateful.

You’ll sleep better and be ready for tomorrow–which will probably be even more fabulous than today.

But What About …

Now, I know some of this can sound like a stretch. It may take a leap of faith to give this approach a try. But before you push back too much, let me answer some of the questions I sometimes hear.

What if something really horrible happens during the day? You’ll be much better prepared to deal with challenges than if you were already halfway to miserable–which is how most people go through their workday.

What if I simply have to deal with a negative person? Tune out the negativity. Learn to shrug it off. If the negativity becomes too much of a burden, start using the extra energy you’re producing to reorganize your team or (if the person is outside your company) find a different partner.

What if I’m too depressed to do any of this? If that’s the case, you may need professional help. None of these tricks require more time and effort than making yourself miserable, however.

Do these tricks really work? Yes.

The traits of a marketing entrepreneur – are you one?

Marketing is one of the most important activities in any business, large businesses dedicate full departments to it. For small businesses its more of a challenge as you have to be the marketing department, the sales department, customer service department and delivery department all rolled up into one! But there is more to marketing than just advertising, an integrated marketing plan should affect all areas of your business, a marketing entrepreneur understands this!marketing



  • Take consistent Massive Action!
  • Attitude of mindset Not afraid to fail
  • Marketing mastery You must get good at it.
  • Immunity to criticism ‘force shields’ and Rhino skin

Being flexible Change IS going to happen-be prepared


The Marketing Wheel

  • Social Media – Facebook, LinkedIn, Blogs, and Twitter  
  • Internet – website, campaigns, affiliates.
  • PR
  • Testimonials
  • Networking
  • Radio/TV 
  • Customer service
  • Business Culture
  • Events
  • Environment


Christina Richardson makes an excellent point in the blog post “Marketing” encompasses everything that touches your customer

“However, I subscribe to a different point of view, one that is borne out of my marketing training in some of the most successful branded businesses in the world. In the fast-moving consumer goods industry (FMCG), those in marketing do “brand management” — they run the brand like a little business.

This means that they manage every aspect of the brand — the pricing, how it looks, what it is called, how it tastes/works and the communications about it. Subscribing to this school of thought defines marketing as encompassing every part of your business or product that touches your customer or consumer.”


To improve your marketing and become a marketing entrepreneur I recommend you read the following books:

The Purple Cow- Seth Goodwin

Amazon book description – “You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

 What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

 Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.”

The Long Trail – Chris Anderson

Amazon Book description: “The Long Tail” is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.”

Hypnotic Writing – Joe Vitalie

“Discover the secrets of written persuasion! “The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius.”

Reinventing Interactive and Direct marketing – Stan Rob

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

“A simple concept ties this incredibly useful book together. Every marketer now is a iDirect marketer. You ignore this concept, and this book, at your own peril.”
Al Ries, author of War in the Boardroom

“How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.”
Tim Suther, SVP, Acxiom Global Multichannel Marketing Services