The traits of a marketing entrepreneur – are you one?

Marketing is one of the most important activities in any business, large businesses dedicate full departments to it. For small businesses its more of a challenge as you have to be the marketing department, the sales department, customer service department and delivery department all rolled up into one! But there is more to marketing than just advertising, an integrated marketing plan should affect all areas of your business, a marketing entrepreneur understands this!marketing

 

THE TRAITS OF A MARKETING ENTREPRENEUR

  • Take consistent Massive Action!
  • Attitude of mindset Not afraid to fail
  • Marketing mastery You must get good at it.
  • Immunity to criticism ‘force shields’ and Rhino skin

Being flexible Change IS going to happen-be prepared

 

The Marketing Wheel

  • Social Media – Facebook, LinkedIn, Blogs, and Twitter  
  • Internet – website, campaigns, affiliates.
  • PR
  • Testimonials
  • Networking
  • Radio/TV 
  • Customer service
  • Business Culture
  • Events
  • Environment

 

Christina Richardson makes an excellent point in the blog post “Marketing” encompasses everything that touches your customer

“However, I subscribe to a different point of view, one that is borne out of my marketing training in some of the most successful branded businesses in the world. In the fast-moving consumer goods industry (FMCG), those in marketing do “brand management” — they run the brand like a little business.

This means that they manage every aspect of the brand — the pricing, how it looks, what it is called, how it tastes/works and the communications about it. Subscribing to this school of thought defines marketing as encompassing every part of your business or product that touches your customer or consumer.”

 

To improve your marketing and become a marketing entrepreneur I recommend you read the following books:

The Purple Cow- Seth Goodwin

Amazon book description – “You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

 What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

 Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.”

The Long Trail – Chris Anderson

Amazon Book description: “The Long Tail” is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.”

Hypnotic Writing – Joe Vitalie

“Discover the secrets of written persuasion! “The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It′s pure genius.”

Reinventing Interactive and Direct marketing – Stan Rob

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

“A simple concept ties this incredibly useful book together. Every marketer now is a iDirect marketer. You ignore this concept, and this book, at your own peril.”
Al Ries, author of War in the Boardroom

“How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.”
Tim Suther, SVP, Acxiom Global Multichannel Marketing Services

 

 

 

 

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